As the saying goes, "where there is a will,
there is a way," our group Chairman Lee
Rieho, with his enthusiasm toward tea as well
as his perseverance to the career, has
developed two well-known brands of tea: the
TenRen'sTea and the TenFu, and has
contributed to make tea manufacturing from
an conventional trade into a professional and
modern group. Chairman Lee Rieho has been
making consistent efforts in promoting the
international status of tea and tea culture and
he strongly believes that what one gains from
the tea business should be returned to
Lee Rieho
Chairman of TenRen's Tea and TenFu
Group
nurture the business. After the establishment of the Luyu Tea Arts Center and the
TenRen'sTea Arts Culture Fund, he has invested in the TenFu Museum in Fujian
Province, contributing to the tea culture with the groups sources.

Traditional Business, Modern Operation

Ten Ren's Tea Co., Ltd. was originally founded in 1953 and had become Ten Ren's
Tea Co., Ld. in 1975. For more than thirty years, Ten Ren's Tea Co., Ltd. has been
achieving steady and strong growth through unsurpassed compassion and dedication
to the art tea and has opened 111 retail stores worldwide.
About Ten Ren
"Natural, Healthy, and Compassionate" have been the backbone of our management
team. In the future, we are determined to introduce more efficient management
techniques, achieve greater customer satisfaction, diversify our product lines, and
expand oversea markets.

We have proven that old business can have endless energy and opportunities. Our
customers, employees, and shareholders can all remain "content, trusting, and satisfied"
because the beautiful art of tea will surely be treasured for generations to come.
Heavily influenced by the philosophy of "Old
Business, New Management," we strive to
provide excellent customer service and quality
products. We established the most modernized
tea manufacturing facility in Fat East Asia back
in 1978 as well as convenient distribution
channels to accommodate the mass demands of
the public.

In our relentless effort to reach out to more
customers, we joined forces with Lu Yu Tea
Culture Center in 1980 to further develop and
explore the art of tea drinking by updating and
renewing tea making utensils. Moreover, we
have taken on the philanthropic mission of
"Success through Tea and Services Back to
Society" and have created the Ten Ren's Tea
Culture Foundation to pay our tribute to the
society through various customer appreciation
events and other charitable activities. We are
proud to say that all Ten Ren's Tea products
come with a special touch of genuine Ten Ren's
Tea compassion.
Recently, in recognition of customers' ever-changing, fast-paced life styles, as well as
the lack of relaxation spaces and activities, we have launched our newest chain of "cha
FOR TEA" .Each one of these "cha FOR TEA" stores provides a "younger, livelier, and
cozier" atmosphere for customers to enjoy.

Additionally, a new Ten Ren's Tea VIP Club was created to ensure that customer service
and customer satisfaction remain our company's top priorities and that communication
and feedback from our customers are well received.
The Autobiography of Lee RieHo
Available now in Chinese only
Price: USD 15.00
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"Old Business, New mangement..."